Overview

Junk Food Clothing was acquired by MJ Soffe, an existing CrossView client. The existing Soffe site is running on V5.6 Enterprise so when it came time to create a transactional site for their new Junk Food Clothing brand, they chose V6 Enterprise with the intent of eventually migrating the Soffe site to V6 as well.

Reference Site

http://www.junkfoodclothing.com

Reference Image

Customer Background

Junk Food Clothing was founded in 1998 by designers Natalie Grof and Blaine Halvorson as a vintage inspired casual knitwear company. Specializing in licensed, pop culture, retro-inspired graphics, Junk Food Clothing has expanded its collection to include over 90 active licensed properties and is currently available at top retailers worldwide. Its soft, weathered fabrications incorporate retro and contemporary pop culture images as well as original artwork. Junk Food, with its loyal celebrity following, has made waves in the image-savvy junior market, while attracting trend–conscious adults and aspirational members of the youth sector.

Business Need

Soffe has a Commerce developer and designer ... they looked for CrossView's expertise in architecting a solution that would work for Junk Food now and accommodate the Soffe site in the future.

Business Solution

The CrossView team architected an eSites solution and worked closely with Soffe's developer on the more complex aspects of the site development. The solution included a CrossView Payflow Pro integration. The added bonus - Soffe is interested in more integrations.

Key Features

  • Integration with PayFlow Pro
  • Catalog Search and Navigation
  • SEO