Michele.com
CrossView worked with Michele.com to develop and implement an interactive Watch Configurator, a number of design and usability changes, as well as improved search engine optimization.
The Watch Configurator is an interactive product configurator that interfaces with IBM’s Websphere Commerce, allowing customers to customize their watches by selecting watch heads and straps and viewing combinations of the finished product before adding them to their cart. It also enables customers to purchase multiple straps for a single watch, a unique feature of Michele.com.
A new and improved look and feel was added to support Michele.com’s luxury branding; email and catalog sign-up were integrated with Michele.com’s email provider, Silverpop; and image viewing and zooming features from Scene7 were integrated into the site’s product pages.
Custom product display and preview images were also developed, which include auto-sensing of alternate product images, enabling Fossil to manage alternate product images without having to update the merchandizing database. Also added were product recommendations that include unique sets for product detail pages and cart pages.
Reference Site
Reference Image
Customer Background
Fossil entered the luxury products niche when it acquired Tempus International, which does business as Michele Watches. The subsidiary launched Michele Jewelry, a collection of 18-karat gold pieces that are sold at Neiman Marcus stores nationwide. During 2008, sales increases among its licensed brands and Michele watches helped to boost the company's wholesale watch shipments in the US, offsetting decreases in sales volume for Fossil's namesake watches.
Key Features
It is with great pleasure that we announce the birth of Michele 2.0 at www.michele.com complete with the following features:
- an interactive product configurator (based on Adobe Flex technology interfacing with Websphere Commerce) allowing customers to customize their own watch by selecting watch heads and straps and viewing combinations of the finished product before adding to their cart.
- allows customers to buy multiple straps for a watch - a feature unique to Michele and uniquely supported by the website.
- image viewing and zooming via Scene 7 - all images were moved to Scene7 as part of the project.
- complete redesign of the Website look and feel to support the luxury branding. Reskinned the application while ensuring all existing functionality remained intact.
- added commerce product recommendations including unique sets for product detail pages and cart pages.
- interfaced email and catalog signup functions with Silverpop.
- Custom product display and preview images including auto sensing of alternate images for a product allowing fossil to manage a set of alternate product images without having to update the merchandizing database.
