UPDATE: Moosejaw was among 15 winners of Retail Touch Point's Channel Integration Awards. The online publication annually honors leaders in a variety of vertical markets based on the retailers' innovative approaches to cross-channel efforts.
Moosejaw was selected in the outdoor speciality category, while David's Bridal won for speciality apparel - wedding and special occasions. Other top-name winners include Toys "R" Us, Sears, Borders, Walgreen, Staples, Target and Best Buy.
With no shortage of competitors in the "outdoor adventure" space - many of them large and well-known - Moosejaw faces the ongoing challenge of making itself the destination of choice. Moosejaw sought to make its site the go-to destination for hard-core outdoor enthusiasts by embedding rich community features into its online commerce experience, thus becoming one of the first retailers to make "social commerce" the cornerstone of its growth strategy.
Moosejaw also sought to provide customers with a superior experience through all of Moosejaw's channels with true cross-channel integration. By taking the best of each channel and making those features available regardless of channel, Moosejaw knew that they had to move all customer interactions to a single platform for a customer centric experience. They needed a solution that freed them from the channel silos that exist today for so many other retailers.
Moosejaw Mountaineering is a fast-growing Midwestern retailer specializing in extreme outdoor equipment and apparel. Now with seven stores and 250 employees, Moosejaw owes much of his success to a fiercely loyal customer base. The roots of this loyalty lay in the company's ability to provide the right product mix for exceptionally discerning customers, strong product and technical support and a constant drive to stay ahead of the curve in meeting customer expectations through distinctive services.
Moosejaw's answer was to build a new cross-channel retail solution using IBM WebSphere Commerce and CrossView's Cross-Channel Retail Solution. A key benefit of the solution is its ability to create a richer buying experience creating a common, superior experience through all of Moosejaw's channels. Key to this capability is a cross-channel integration solution from CrossView, which works with WebSphere Commerce. The solution creates a common information platform based on the IBM Retail Integration Framework, extending online channel programs and tactics into the store environment using CrossView POS and to Call Center representatives. The Moosejaw multichannel experience integrates and registers orders and inventory changes for every channel, offering increased visibility and optimum resource allocation across channels. Near real time inventory allows associates to locate and fulfill an order from an alternate store, warehouse or drop ship vendor. The multichannel capability also provides Moosejaw's in-store sales associates and call center agents with the tools they need to provide more interactive and insightful support to customers. Customers reviews can be created and viewed online and in stores and customer information and order history is visible at all touch points.
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