Sam Ash Launches CrossView Retail Management Console

- August 1, 2008

CLEVELAND, OH – August 1, 2008 –

CrossView, Inc., a pioneering provider of cross-channel retail and commerce solutions, announced today the successful launch of its CrossView Retail Management Console (RMC) by New York-based music retailer Sam Ash Music.

Sam Ash utilizes the CrossView RMC as its product information management system, allowing its marketing team to centrally maintain product, content and promotion information for its multiple retail channels.

"The CrossView RMC gives Sam Ash the ability to manage complex retail promotions (including credit promotions), and products," said Mark Fodor, CrossView CEO. "It supports Sam Ash's product content and rich media for their website, call center channel, and their shopping portals including Amazon, Traffic Leader and Google Product Search. It also gives them the ability to feed information to their in-store signage applications."

"As a multi-channel retailer, we were challenged to deliver consistent product information across our channels," said David Ash, CEO of Sam Ash Music. "CrossView helps us assemble, manage and publish thousands of products and the data associated with each product to our web, call center and in-store signage system."

The CrossView Retail Management Console extends and complements Sam Ash's IBM WebSphere Commerce platform. Some of its features include: unlimited product attributes, an attribute dictionary, unlimited product images, the ability to assign multi-media files to products, and advanced promotion management tools.

About CrossView, Inc.
CrossView, Inc., empowers merchants to deliver an integrated consumer experience and optimize transactions for all customer touch-points. Leveraging IBM’s WebSphere Commerce backbone and its Retail Integration Framework, CrossView’s innovative approach eliminates the traditional informational and functional silos that typically exist between a merchant’s storefront, call center and website. This integrated solution creates greater operational efficiencies and a greatly improved customer experience. Based in Santa Clara, California, CrossView is a privately-held company.

About Sam Ash
Founded in 1924 in Brooklyn, New York, the Sam Ash family of companies is involved in all aspects of musical instrument, recording, and professional sound retailing and distribution. The Sam Ash retail companies include 45 Musical Instrument Megastores in 16 states including Arizona, California, Connecticut, Florida, Georgia, Illinois, Indiana, Ohio, Pennsylvania, Nevada, New York, New Jersey, North Carolina, Tennessee, Texas and Virginia, each averaging 25,000 square feet for a much more extensive selection than its competitors. Sam Ash's direct mail company operates the www.samash.com website, based in Tampa, Florida, and provides expert service for musicians and educational institutions throughout the U.S.A. Sam Ash customers range from novice musicians to the most familiar names in music. Sam Ash’s huge inventories of musical instruments and accessories, sound and recording equipment, books, music and videos, computers and music software are unrivalled.