New Age Multi-Channel
Retailing: Prospects for Digital
Retail Revolution and Avenues
for Better Integration

• Best-in-Class companies 2.5x as likely as Laggards
  to have the ability to execute a unified marketing plan
  for all channels of operations.
• Best-in-Class companies are 28% more likely than
  their peers to possess the capability to track cross-
  channel performance analytics.
• Best-in-Class companies are 72% more likely than
  their peers to be using online user analysis for driving
  store and overall multi-channel performance.

Aberdeen surveyed over 120 retail enterprises between December 2008 and January 2009 to determine the current state of multi-channel retailing, and the future implementation of the digital and mobile channels. Aberdeen data reveals that 58% of retailers surveyed have had a multi-channel initiative in place for at least one year. Best-in-Class companies are 1.5-times as likely as Industry Average and Laggard companies to have implemented these initiatives in that time.