CrossView - CrossView Launches Cross-Channel Commerce to help build a smarter planet.

CrossView Launches Cross-Channel Commerce to help build a smarter planet.

- April 14, 2009

SANTA CLARA, Calif. – April 14, 2009 –

CrossView Inc., a leading provider of Cross-Channel solutions, is supporting smarter planet initiatives. A smarter planet means reducing energy, IT capital expenditure, and overall operating expenses while increasing ROI and improving profit margin.

The core values of CrossView’s Cross-Channel Commerce are to provide retailers with the tools to achieve those results:

*90% of winning retailers report that they operate in more than one channel
*85% of retailers report improved customer satisfaction from up to date product information
*40% of retailers report a 2‐5% increase in eCommerce profitability

Cross Channel Commerce is all about providing retailers with customer centricity, the ability to work smarter, and a quicker response time.

Customer centricity is just one of the many benefits of smarter retailing. Cross-Channel Commerce creates a consistent shopping experience across channels with a single view of customers, orders, products, promotions, enterprise inventory, and marketing initiatives. This holistic approach gives retailers greater insight into how people buy, live, and work, allowing for improved personalization, customer loyalty, and lifetime value.

Working smart is what Cross-Channel Commerce is all about. Retailers are able to optimize campaign effectiveness by leveraging scarce business resources to manage pricing and promotions across all channels simultaneously. Common infrastructure ultimately decreases time to market for new business processes: build once, leverage everywhere. This results in an improved ability to respond to rapidly evolving customer and business needs by creating new ways to connect & communicate.

Quicker response can be provided by centralized systems and data warehousing. These tools remove the need for point-to-point integrations, reducing up-front costs and driving down maintenance requirements.

Moosejaw was thinking smart when they selected Cross-Channel Commerce because it gave them the capability to leverage the investment into their physical stores. Cross-Channel Commerce provided the ability to run multiple business models (B2C and B2B) on a single platform, creating a customer centric solution. Moosejaw utilized the pre-built commerce processes to drive down costs, operate smartly, and increase revenue. It is this value proposition and competitive advantage that makes Cross-Channel Commerce the smarter way to do business.