CrossView is an IBM Beacon Awards finalist for Outstanding Industry Solution

- June 10, 2009

SANTA CLARA, Calif. – June 10, 2009 –

CrossView, Inc. has been named as an IBM Beacon Awards finalist for Outstanding Industry Solution.  The Beacon Awards recognize the IBM Business Partners that have brought to market innovative solutions that are beneficial to customers in multiple industries.    CrossView was recognized for their Cross-Channel Commerce solution.

CrossView’s ability to deliver repeatable solutions and higher productivity for their clients earned two recognitions back to back from IBM. The Beacon Award is the second time this year that CrossView has been recognized by IBM, the first being the ‘Best in Show’ Award winner announced in May.

CrossView’s Cross-Channel Commerce solution runs all channels including web, call center, store, kiosks, mobile, and printed catalogs.   It fundamentally changes how retailers view their channels and connect with customers.   The solution allows clients to work smartly, leveraging scarce business resources to manage pricing and promotions across all channels simultaneously, and optimizing campaign effectiveness. A common infrastructure decreases time to market for new business processes – build once, leverage everywhere. The solution improves retailer’s ability to respond to rapidly evolving customer and business needs by creating new ways to connect & communicate.

"The IBM Beacon Awards recognize the best solutions and services that Business Partners deliver across our business and around the world," said Rich Hume, general manager, IBM Global Business Partners. "Through their dedication to innovation, business value and customer satisfaction, these Business Partners combine their deep technology and industry expertise with IBM technology to deliver exceptional solutions that solve real business problems."

CrossView Cross-Channel Commerce is designed to leverage the service oriented architecture of WebSphere Commerce and the additional business processes/services that CrossView provides for the cross channel environment.  “CrossView solutions are designed for rapid deployment, reducing project risk and costs while still achieving improved operational efficiency,” said CrossView CEO Mark Fodor.

About CrossView
CrossView empowers merchants to deliver an integrated consumer experience across all customer touch points.  CrossView’s innovative approach eliminates the traditional informational and functional silos that typically exist between the storefront, call center and website.  This not only enables merchants to offer more services and a richer customer experience, but gives invaluable insight into customers’ cross-channel behavior and buying history.  Further product information can be found on www.crossview.com. To schedule a demo, contact Leila Ashley at CrossView, 248-629-5599 or lashley@crossview.com.