CIO.com - What’s does your Cross-Channel Strategy look like?

- February 23, 2010

Article reprint cio.com – February 23, 2010 –

Kevin Moffitt, vice president Strategy and Customer Experience at Crossview, has a message for retailers as they forge ahead with cross-channel strategies: You're doing it wrong.
 
Writes Kevin at infoBOOM! , IBM's community for CIOs at midsized organizations: "A good cross-channel solution is not just about providing consumers the convenience of buying online and picking up their purchase in-store. The real value is in creating a holistic customer view, access to endless aisles of inventory, and consistent brand, pricing and promotions."
 
Check it out, and join the conversation at infoBOOM!
 
If you would like to view the transcripts please select one of the links below:
Morning session and Afternoon session
 
 
Article reprint cio.com
 - http://advice.cio.com/jim_malone/whats_your_cross_channel_strategy_look_like?commentpage=1