CrossView Cross-Channel Commerce 4.0

Grow sales. Empower customers and sales agents. Better understand buyers. Invest marketing dollars wisely. Leverage mobile and social tools to increase sales and better satisfy customers. Smart retailers are implementing the newest release of CrossView’s Cross-Channel Commerce Solution to achieve these results and more.



Our award-winning solution creates a seamless, unified commerce environment integrating insight across the retail spectrum – where and how customers interact with you. Our solution includes:

  • CrossView Web Store: Build and launch content-rich, highly optimized web stores including best-in-class integrations.

  • CrossView Mobile Solutions: Deliver on-the-go shopping tools and mobile e-commerce for shoppers, and provide sales assistance tools to associates via our mobile POS offering.

  • CrossView Customer Care: Empower call-center representatives with a single view of customer activity everywhere they shop with you. Turn your call-center into another powerful sales team.

  • CrossView Customer Care In-Store: Deliver multiple purchase and fulfillment options, inventory visibility, and cross-channel customer profile information.

  • CrossView Point of Sale: Transform the POS into a marketing and services portal; bring suggestive selling tools and advanced cross channel analytics to maximize in-store revenue.

CrossView Cross-Channel Retail Solution

Visibility Anywhere, Intelligence Everywhere

In our 4.0 release, advanced analytics are integrated at every customer touchpoint through CrossView’s pioneering business intelligence solution, Intelligent Advisor. Insight into customer buying behavior is captured everywhere. Dynamic product recommendations and in-store customer profiles are delivered, enabling you to rapidly turn intelligence into actions that grow sales and customer satisfaction.

  • Provide instant, targeted offers yielding high response, conversion and revenue rates.

  • Develop personalized campaigns using the touchpoints each customer prefers.

  • Deliver product recommendations based on actual customer buying patterns across all channels.

  • Access customer loyalty metrics to improve the return on your marketing investments.

CrossView connects your marketing teams to customers, empowering them to talk directly to buyers and deliver the best offer, automatically. They can innovate on the fly – and respond to customer demands and opportunities faster than ever.

Empowering Retailers

CrossView’s solution is based on IBM Websphere Commerce, the fastest, most scalable commerce platform in the industry today. It empowers retailers with greater agility, intelligence, control, and efficiency to achieve goals for cross-channel, social, and mobile commerce. Best-in-class integrations are embedded in our technology, ensuring that you can go to market quickly across all sales channels.

CrossView Cross-Channel Commerce Solution 4.0 – Benefits at a Glance

  • Reduces operational costs and complexity – one platform supporting all sales channels.

  • Delivers advanced analytics at every customer touchpoint – enabling you to better understand and respond to buyers.

  • Improves customer experience – ensuring seamless, cross-channel interactions.

  • Integrates mobile at the point of sale and on the web.

  • Empowers marketing and merchandising teams, making it easier to create and manage promotions, and content.

  • Empowers sales associates across all sales channels – powerful tools and intelligence in-store, mobile, on the web, and through call centers.

  • Offers fast access to best-in class integrations to speed implementations.