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CrossView Intelligent Advisor

How can you acquire actionable intelligence to help you drive sales and better serve customers? 
The answer is CrossView Intelligent Advisor.

CrossView Intelligent Advisor offers a holistic view of customers and their buying behaviors across all sales channels and throughout the customer lifecycle.  It assembles a single portrait of each customer from snapshots of their shopping behavior across discrete retail sales channels to help optimize sales. This portrait includes:

•    Browse history by products, categories and brands sought;
•    Purchase history;
•    Cancellations and returns;
•    Recently used search key phrases;
•    Lifetime customer value;
•    Total spend across a period of time that you define;
•    Customer profile information, including demographic data.

This intelligence enables you to more precisely target valuable customers – recent or frequent buyers with a clear affinity for your products and those who spend the most money with you.  Web content, special offers and promotions can be personalized to individual buying behaviors revealed by CrossView Intelligent Advisor.  Integrated into your commerce platform, CrossView Intelligent Advisor enables you to:

•    Segment customers based on insight into searches they’ve conducted over a period of time;
•    Predict response rates to promotions;
•    Track customer recency, frequency and monetization (RFM) across all sales channels, and design compelling marketing campaigns around this intelligence;
•    Spend marketing dollars on customers most likely to deliver a higher return on your investment;
•    Deliver valuable customer insights to your sales and customer service teams that not only can increase sales, but also improve customer satisfaction.

A powerful data warehouse
CrossView Intelligent Advisor is a powerful data warehouse that stores vast amounts of intelligence on customer behavior across all of you sales channels.  This intelligence is used to calculate industry-standard RFM scores (Recency/Frequency/ Monetization).    Recency and frequency are captured by channel, by customer visit and purchase, giving you a complete view of how each customer interacts with you.  You can use this insight to:

•    Increase website,  call-center and point-of-sale conversion rates using insight-driven promotions;
•    Raise average order value with  greater visibility into cross-selling opportunities;
•    Heighten customer loyalty with campaigns that reward and preserve customer relationships.

CrossView Intelligent Advisor is built to integrate with IBM WebSphere Commerce, the leading business-to-consumer ecommerce platform.  WebSphere Commerce provides companies of all sizes with a powerful customer-interaction platform for cross-channel and online commerce.

Personalized shopping
Consider CrossView Intelligent Advisor a personalization engine that enables you to provide customers with offers and promotional content tailored to the precise buying behaviors you’ve observed in their interactions with you.  It makes shopping more personal.   A collaborative filtering feature, for instance, enables you to recommend comparable products that other shoppers have purchased and enables you to intelligently advise your customers.  Cross-sales and up-selling seem effortless.

CrossView Intelligent Advisor enables a more customer-centric enterprise – one that knows its customers intimately, responds to them, and delivers a satisfying shopping experience.  It can be integrated with CrossView’s complete cross-channel suite of commerce solutions, including CrossView Web Store, CrossView Point-of-Sale and CrossView Customer Care.  Moreover, it can be leveraged independently.   Either way, CrossView Intelligent Advisor provides easy access to actionable, meaningful intelligence that can help you deepen your connection to customers and increase sales – online, in stores, through call centers and kiosks, or however your customers choose to buy from you.