CrossView Mobile Commerce Store 
Creating a new customer touch point doesn’t have to mean building and staffing a new sales channel. Integrating mobile into your existing strategy and infrastructure is the answer – and CrossView can help.
CrossView’s Mobile Commerce Store enables quick expansion into the fast-growing mobile channel with a smarter shopping experience. This mobile web application enables a shopping flow optimized for smart phones. It delivers an experience dynamically optimized for popular smart phone platforms and mobile devices.
Best-in-Class Mobile Customer Experience
CrossView Mobile Commerce Store is more than the mobile translation of an existing web store. It’s a customer experience designed from the ground up with the mobile shopper in mind. It integrates the features shoppers expect on a mobile device.
Yet, CrossView Mobile Commerce leverages a common technology infrastructure and content management system with the web store. This gives retailers a highly cost-efficient solution while delivering a best-in-class mobile customer experience.
Based on IBM WebSphere Commerce, CrossView Mobile Commerce Store seamlessly leverages the power of cross-channel precision marketing, so mobile phones become another customer touch point.
Personalized Offers
Insight into shopping behaviors across all sales channels is captured and can be leveraged to deliver personalized offers and content through mobile channels. a single view of customer interactions and preferences across the retail spectrum is created – from online sales to call-center inquiries, in-store purchases, and through mobile channels.
One Experience – Many Channels
Enable truly seamless shopping, easily adding mobile without fragmenting your customers’ shopping experience. CrossView integrates numerous touch points – mobile, web, in-store, call centers, and more.
Features
CrossView Mobile Store is compatible with the Apple® iPhone, RIM® Blackberry, Nokia®, or any other smart phone using the Windows® Mobile or Android operating systems. Some of the features it supports include:
- Persistent shopping cart which follows the shopper, regardless of touch point being used
- Mobile Store homepage with eMarketing Spots with ability to display content targeted to mobile users
- Side-by-side product comparison
- Advanced product search with ability to include or exclude specific terms, and narrow down the search to specific brands, categories, or price range
- Wish list
- Buy on mobile / pickup in store with inventory visibility across channels; available through integration to a Distributed Order Management system
- Store locator via ZIP code, city, or current GPS coordinates; as well as map with directions from current location to selected store location; available through common API to integrate with Google Maps, MapQuest, Blackberry Map, and others
- My account section with preferences, order status, and order history information
- Ability to incorporate information from phone’s address book
- SMS text messaging to deliver personalized marketing and promotions, order confirmation and status information, coupons, alerts, store events, and more
- My account section with preferences, order status, and order history information
