CrossView Cross-Channel Point of Sale

No technology is more closely associated with retailing than the point-of-sale system. Today progressive retailers are infusing this icon with cross-channel intelligence and re-imagining the POS as a multi-channel marketing, management and fulfillment platform. To achieve this transformation, they are turning to CrossView Point of Sale. Gone are the days of terminals focused exclusively – and myopically – on in-store payment transactions. CrossView Point of Sale is a next-generation solution unifying the customer’s in-store experience with other primary sales channels – the Web, mobile, call centers, catalogs and self-service platforms. Now the POS powers cross-channel commerce like never before. Now, as part of CrossView’s Cross-Channel Commerce Platform, retailers can see clearly across all sales channels and use customer intelligence wisely – at the POS and at other points of purchase.

Why CrossView Point of Sale?

Today, as more customers move between sales channels, there is a growing expectation that information and services will be consistently available – at the POS, on the Web, from call centers and mobile platforms. That seamless shift is possible with CrossView Point of Sale.

CrossView Point-of-Sale closes the gap between sales channels. In-store sales associates are now empowered with the same tools and intelligence available through other sales channels. As part of CrossView’s pioneering Cross-Channel Commerce Platform, CrossView Point of Sale provides cross-channel visibility and functionality, including:

  • Customer reviews
  • Loyalty rewards
  • Dynamic product recommendations
  • Advanced returns and exchanges
  • Personalized promotions
  • Contact information
  • Products and services information
  • Cross-channel promotions
  • Real-time inventory information
  • Web-browsing and purchase histories

Go Mobile, Empower Sales Associates

CrossView’s Mobile Point of Sale solution empowers in-store sales associates with intelligent tools to deliver superior customer service. Inventory can be checked easily. Payments can be taken quickly. Service is delivered efficiently. More importantly, CrossView Mobile Point of Sale brings sales staff directly to the customer.

Using this hand-held technology, associates can interact with customers in new ways, establishing one-on-one relationships that can deepen customer loyalty. CrossView Mobile Point of Sale delivers advanced analytics through CrossView Intelligent Advisor. Sales associates can leverage vast amounts of intelligence on customer behavior across all sales channels. Marketing, merchandising, and customer relationship management opportunities are heightened by putting the power of information directly into the hands of sales associates.

Intelligence Everywhere

Advanced analytics delivered through CrossView Intelligent Advisor offer intelligence into customer buying behaviors at the point of sale – and across all sales channels. Access deep insights into customer behaviors across all sales channels, and rapidly turns that intelligence into actions that measurably impact sales and customer satisfaction. Intelligence-based features include:

  • Dynamic Product Recommendations:
    Real-time cross-channel product recommendations empower customer-facing retail employees with deep insights into products to up-sell and cross-sell.

  • In-Store Customer Profiles:
    Retail store associates can access detailed cross-channel customer information, including products viewed, categories browsed, searches conducted, recent purchases, and marketing-standard RFM scoring.

  • Real-time Point-of-Sale Reporting:
    Store and associate performance information is available in real-time.

A Customer-Centric POS

Never have customers had so many choices to shop. Never have retailers had the flexibility, functionality and intelligence of CrossView Point of Sale.

  • Through advanced exchanges and returns capabilities, retailers can service customers across all channels in a consistent and customer-centric manner.

  • If an item is out of stock in-store, sales associates can locate the merchandise from other channels via the POS and arrange for fulfillment – however the customer chooses.

  • Fulfillment across all of your sales channels can be managed from the POS. Customers can buy online and pickup in-store – and the transaction is visible from the POS.

  • Orders started on the Web or in a call center can be completed in-store. Even shopping carts saved to a Web-based customer account can be accessed from the POS.

  • Sales receipts from in-store purchases can be disseminated via the Web. Online availability means transactions are easily traceable, simplifying returns and exchanges, and heightening customer satisfaction.

Features Overview

CrossView Point-of-Sale delivers an unparalleled range of capabilities and features across key areas of your retail enterprise – at operations, for transactions and in promotions. This next-generation solution widens your aperture of opportunity in stores and enables you to create a well-integrated, cross-channel experience.

Operations

Flexible promotions

Transaction support


CrossView Point of Sale Cross-Channel Capabilities Include:

Realtime visibility into:

E-mail integration

Fulfillment & returns


Why CrossView Point of Sale?

  • Transforms the POS into an advanced portal, providing in-store access to valuable customer insights

  • Creates a more customer-centric experience

  • Hand-held technology associated with the mobile POS enables in-store associates to interact with customers in new ways, establishing one-on-one relationships that can deepen customer loyalty.

  • Increases sales

  • Heightens customer satisfaction

  • Delivers advanced analytics that create a more personal shopping experience