CrossView Cross-Channel Web Store

The Web store is a primary building block in the foundation of a strong cross-channel commerce strategy. CrossView Web Store enables you to build and launch content-rich, highly optimized stores that drive online sales. And, as part of CrossView’s Cross-Channel Commerce Platform, CrossView Web Store creates a more unified, personalized shopping experience online – and across all sales channels.

Custom Features, Advanced Functionality

CrossView Web Store offers advanced functionality, quickly and easily. Pre-built features maximize return on investment, while customized features allow you to extend your brand and create a store that truly defines and differentiates.

  • Powerful analytics create a more personal shopping experience

  • Dynamic product recommendations increase up-selling and cross-selling opportunities, and personalize buying

  • Multiple credit-card capabilities enhance fulfillment and ensure flexibility

  • Advanced guided search tools empower customers to find products best suited to their unique requirements and help drive higher conversion rates

  • Store shopping cart and checkout pages incorporate best-in-class usability testing

  • Product page templates improve product research and selection

Superior Speed & Simplicity

CrossView Web Store speeds and simplifies the development, deployment and management of commerce sites while maximizing performance, scalability and adaptability. Pre-built features ensure that your CrossView-powered Web store integrates best-in-class functionality and can be implemented quickly. This enables reliable response to customer requirements and access to new opportunities at a faster pace.

CrossView teams with industry leaders across all facets of online and cross-channel retailing. Built-in integration with shipping providers like UPS, FedEx and USPS is supported and payment integration is standard. CrossView’s exclusive PayPal plug-in is the only plug-in architecture certified by PayPal for WebSphere Commerce Version 7. At the same time, product feeds help you promote your offerings on third-party shopping sites, driving traffic to your Web store from Amazon, Google and Traffic Leader.

Visibility Anywhere, Intelligence Everywhere

Through CrossView Intelligent Advisor, advanced analytics are integrated in CrossView Web Store and throughout the Cross-Channel Commerce Platform. Vast intelligence into customer buying behaviors is captured and delivered – everywhere customers interact with you. This pioneering technology delivers deep insights into customer behaviors across all sales channels, and enables you to rapidly turn that intelligence into actions that measurably impact sales and customer satisfaction.

Compelling Content

CrossView understands that getting the right content in front of the right customers drives sales through your Web store. So we make it easier to manage and dynamically deliver content. Product prices and attributes can be edited and updated, quickly and easily. Microsites can be launched faster than ever based on reusable templates, code and content. Promotions and special offers can be created and personalized leveraging analytics through CrossView Intelligent Advisor, crystallizing a view of customer interactions and preferences across the retail spectrum.

CrossView Web Store dramatically improves Web publishing productivity and potential, and enables you to maintain accurate, timely and relevant content with minimal effort. Compelling, brand consistent content can be created and refreshed in virtually no time leveraging CrossView Content Management.