CrossView Cross-Channel Web Store CrossView Web Store

Rapid Commerce Implementation

Faster Deployment

The CrossView Web Store, built on IBM WebSphere Commerce, speeds and simplifies the development, deployment and management of e-commerce sites while maximizing performance, scalability and adaptability. It has significant out-of-the-box features and complete flexibility for customizations to support your specific cross-channel business needs.

Designed for Integration

With the CrossView Web Store you benefit from builtin integration with shipping providers like UPS, Fedex, USPS and DHL. Payment integration is also standard, supplying you with PCI-compliant credit card processing, gift cards, alternative payment methods (such as Google Checkout and PayPal) and tax verification. Product feeds help you promote your products on sites like Amazon, Google and Traffic Leader. Most importantly, the Web Store is designed to seamlessly integrate with CrossView’s products for your other channels, like the call center and physical store.

Best Practices

CrossView’s Web Store is optimized for e-commerce best practices for marketing and usability. This includes search engine optimization, advanced search functions, product displays and attributes, wish lists, promotions, quick checkout, order history, social web and user profiles and preferences.

Time to Value

Hit the Ground Running

Due to CrossView Web Store’s pre-built features, you’ll experience faster project completion and implementation of expanded capabilities across channels. CrossView partners with industry leaders in the areas of cross-channel payments, shipping, tax, inventory management, social networking, product reviews, search and product feeds to reduce the typical costs and risks associated with integration efforts.

That means you’ll begin to see a return on your investment in less time than typical e-commerce implementations.

CrossView Web Store Features

webstore traffic

Getting People to the Site | Metric = Traffic

  • Search Engine Optimization Enablement
  • Promotional E-mails
  • Transactional E-mails
  • Search Engine Marketing Landing Pages
  • Order History
  • Social Aspects
  • Loyalty Integration
  • Newness Categories
  • Clearance Categories
  • Valuable Information Attached to Products / Services Microsites Capable
  • Other Branded Sites Capable
  • Hosted Sites for Partners / Affiliates

webstore conversion

Getting People to the Cart | Metric = Conversion

  • Intuitive Navigation
  • Category and Sub-category Page Templates
  • Unlimited & Flexible Navigation Hierarchy
  • Advanced Search & Faceted Navigation
  • Product / Services Details (templates)
  • Featured Products Configuration
  • Cross-sells & Up-sells
  • Defining Attributes
  • Descriptive Attributes
  • Merchandise Associations 
    (accessories, replacements, comes with, etc.)
  • Product Structures (Kits, Bundles, Groupings)

webstore conversion

Getting People to Transact | Metric = Conversion

  • Shopping Cart Management
  • Up-sells in Shopping Cart
  • Product Pricing (Sales or Tiered Pricing)
  • Inventory Availability to Promise and Cache
  • Promotion Engines (Features category level, product level or shipping-related discounts)
  • Shipping Rules
  • Tax Rules
  • Ability to Ship Order Lines to Addresses
  • Payments (multiple forms in each order)
  • Gift Card Integration
  • Order Integration
  • Order History, Copied Orders, Order Templates
  • Multiple Shopping Carts
  • Quick Checkout
  • Guest or Registered Shopping / Checkout
  • Backorder Capable

webstore loyalty

Getting People to Engage | Metric = Loyalty

  • My Account
  • Loyalty Program Integration
  • Wish Lists
  • Quick Checkout
  • Order History Updates and Shipping Status
  • Personalized Content on Customer Segmentation
  • E-spot Marketing Rules on Promotions, Products
  • Categories, Featured Items, Cross-sells & Up-sells Product Reviews
  • Web 2.0 Features
  • Unlimited Sales Catalogs
  • Gift Registry (with additional module)
  • Site Performance Tuning – Cache Strategies
  • Dynamic Imaging Integration
  • Cross-channel Analytics Integration of Site Marketing and Usage

About CrossView

CrossView empowers merchants to deliver an integrated consumer experience across channels. CrossView’s innovative approach eliminates the traditional informational and functional silos that typically exist between the storefront, call center and website. This not only enables merchants to offer more services and a richer customer experience, but gives invaluable insight into customers’ cross-channel behavior and buying history.  To learn more, or to schedule a demonstration, call us at (408) 748-1410 or email us at info@crossview.com.