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ProAAMS Holiday Readiness Checklist

ProActive Application Managed Services

ProAAMS can provide your company with the detailed attention that it requires around peek sales seasons. Below you will find a list of 10 ways your site can be optimized with the help of CrossView’s  ProAAMS Team.

1.    Improve site reliability

Sites that do not load or load slowly will not inspire customer confidence.  It is important to ensure that the pages are optimized for fast downloading times.

2.    Perform regular backups

Plan for the unexpected. Taking regular backups of your site is an important part of preparing for the peak holiday season. Not only does this help with minimizing risk and disaster recovery, but will also help with root cause analysis should problems occur.

3.    Enable monitoring

Having  monitors on the systems helps to quickly identify problems should they occur to minimize the business impact to the site. Having the appropriate mechanisms in place is necessary to ensure that your system is running efficiently and problem free.

4.    Test functionality and performance

It is highly recommended to test the critical functionality on your system’s environment. Many changes may have taken place throughout the year or prior to your previous testing that may have affected the functionality or performance of your site.

5.    Minimize problem determination time

If problems do occur, it is important to ensure that you have the right tools and processes in place to quickly debug and resolve the problems so as to minimize potential business impact.

6.    End-user experience counts most

In terms of performance, the end user's experience of the transaction response time can be a deal breaker. You need a tool that enables you to determine how performance is.

7.    Understand capacity needs ahead of time

It is crucial to know which days/weeks out of the year will be most impactful on your site. For example, for many retailers preparing for the Friday after Thanksgiving or the Monday following, or announcing a killer sale, results in an extremely large capacity.

8.    Database maintenance

Having a good database maintenance strategy is essential to the health of your site. Each Commerce site behaves differently, so too should the maintenance strategy. 

9.    Make sure your customers can find you

Eighty percent of shopping trips start with the search box, and that percentage increases dramatically during the holidays.

10.    Increase multi-channel integration
Online retailers need to tap into online sales channels, such as Amazon, eBay and Overstock to make products available to more people in more places - which will increase sales and grow business.

To learn more about the CrossView ProAAMS Team CLICK HERE