Conversion Optimization is a methodology designed to increase the percentage of visitors that buy from a client website and covert into customers. It centers on improving user experience through site evaluation, usability testing, creative services (design and writing), and analytics that measure results.
A Conversion Optimization engagement begins with site evaluation and is followed by usability studies. These studies look at how people shop at the site to identify any friction that inhibits buying. The type of testing is contingent upon the level of investment the CrossView customer is willing to make and ranges from week-long focus groups to multi-week, technology-rich studies that leverage eye-tracking tools and specialized software.
After site evaluation and usability testing, CrossView recommends and executes improvements that are validated in AB testing.