Traffic Optimization is a set of services designed to help retailers build and execute a strategy to improve web store traffic. Ultimately, the service helps drive traffic to the client’s e-commerce site through initiatives that align with the retailer’s overall strategy, objectives and identity.
The offering includes a comprehensive web store audit that looks across multiple areas, including technology in place, SEO and all traffic-generating activities such as e-mail marketing campaigns, pay per click campaigns, affiliate programs and more. Industry and competitive capabilities are examined. Recommendations are delivered for improving traffic along with an execution plan that can be implemented by CrossView or the client.