CrossView Retail Partners Near 30% Rise in Online Sales During Black Friday and Cyber Monday

Santa Clara, CA — November 28, 2011 — CrossView, Inc., a cross-channel commerce solutions and retail technology provider, reported today that, collectively, its retail clients saw online sales rise 28% between Black Friday and Cyber Monday this year in comparison with last year’s sales.

During the same four-day period, CrossView clients saw website traffic spike 26%, with a 22% increase on Cyber Monday, typically one of the highest traffic days of the year for e-commerce sites. Black Friday usually accounts for about 10% of retailers’ holiday sales.

“The numbers are very encouraging – surpassing retail industry averages for online sales,” said Jason Goldberg, vice president, CrossView. “And what’s particularly gratifying is that over the four most heavily-trafficked shopping days on the calendar, every single client site was stable with 100% up-time in spite of very heavy loads.”

“What’s more,” he added, “Several new customers turned to us this year – retailers with stability problems before working with CrossView. They’ve called to thank us for their vastly improved success this year.”

Mobile devices accounted for 16% of traffic to CrossView-powered retail sites and 10% of online sales. “Black Friday was the peak for mobile sales across the four-day span, which tells an interesting story – specifically, that a steadily increasing number of shoppers are embracing alternative touch points to acquire goods and that mobile has gained traction this holiday season,” commented Goldberg.

 

About CrossView:
CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. Our software is used by leading brands to unify the Web, stores, call centers, mobile devices, and other channels on a single, flexible platform. Advanced analytics integrated across the platform deliver intelligence and visibility into buying behaviors across all sales channels.