CrossView Client Moosejaw Receives Retail TouchPoints’
Customer Engagement Award

Santa Clara, CA — January 12, 2012 — CrossView, Inc., a cross-channel commerce solutions and retail technology provider, announced today that outdoor specialty retailer and longtime client Moosejaw has won Retail TouchPoints’ Customer Engagement Award.

In its first Customer Engagement Awards, Retail TouchPoints is honoring Moosejaw as a retail innovator that has successfully implemented unique and creative customer engagement strategies. Moosejaw was recognized for its use of CrossView’s mobile point of sale technology, deployed recently in all of the retailer’s stores.

“Moosejaw is a clear leader in using technology like CrossView’s to engage customers and create a superior experience — that’s what this award recognizes,” said Debbie Hauss, editor-in-chief, Retail TouchPoints. Multiple criteria were used to assess winners, including:

• Ability to collect, analyze, share and respond to customer feedback


• Ability to collect, analyze and share shopper data across all participating channels


• The implementation of successful social media strategies


• The implementation of successful mobile strategies and technologies


• In-store customer engagement success, including self-serve offerings, improved POS, digital signage, QR codes and more


• Successful and innovative loyalty programs


• Systems integration, including promotion, order management and sales history

“It’s all about the interaction with our customer before, during and after an order is placed,” said Harvey Kanter, president and chief executive officer, Moosejaw. “The whole element of branding isn’t just a piece of one component; it’s embedded in our DNA. The Customer Engagement Award recognizes the success we’ve had and the CrossView technology that has been a critical component of that success. It’s really about the channel-agnostic experience, which is driven technologically with CrossView’s platform and IBM WebSphere. Our website, our customer service center, our mobile site and all of our POS — they’re all really the one database being rendered with the appropriate content for the specific area.”

CrossView’s Mobile Point of Sale solution and other offerings in the company’s Cross-Channel Commerce suite will be featured in CrossView’s booth (#3044) at the upcoming NRF Annual Convention & EXPO in New York City, Jan. 16–17.