CrossView, Inc. teams with IBM to deliver innovative solutions for retail

- September 29, 2007

CrossView, Inc. teams with IBM to deliver innovative solutions for retail. Announcing CrossView's validation on the IBM Store Integration Framework solution.

CrossView, Inc., the leading provider of true cross channel optimization software, has successfully completed validation of its CrossView Suite on IBM Store Integration Framework - IBM's flexible, scalable Java™ 2 Platform, Enterprise Edition (J2EE), operating environment and componentized architecture, built for retail stores using industry-leading IBM middleware.

The Ready for IBM Retail Store Innovations - Store Integration Framework initiative brings together platform-independent software vendors that deliver proven solutions designed and built for the retail industry. Through this initiative, IBM works with select IBM Business Partners to validate solutions that meet a rigorous assessment of next-generation, open-standards-based store environments.

CrossView's solutions enable retailers to deliver a consistent, customer-centric shopping experience without the cost and complexity of traditional segregated channel integrations.

Drake Philbrook, Chief Technology Officer of CrossView, Inc. said, "If a retailer's in store technologies are unable to communicate with other enterprise systems in near real time, retailers then become incapable of delivering a consistent user experience. The IBM Store Integration Framework allows CrossView to provide a cost-effective solution for retailers to rapidly integrate all retail devices and applications across the enterprise."

CrossView, with the help of IBM WebSphere Commerce software, is bringing to the market an efficient opportunity for retailers to consolidate their systems into one central database. CrossView Suite works on top of WebSphere Commerce, providing a true cross-channel optimization solution for retailers looking to integrate their data storage systems.

About CrossView, Inc.

CrossView, Inc. is the leading provider of cross-channel shopping solutions. Customers are demanding a consistent shopping experience at every touchpoint from retailers and many are struggling to deliver because they have business systems that no longer match customer buying behaviors. CrossView brings ten years of experience building multi-channel retail solutions for clients ranging from top 10 Internet retailers down to retailers who are just expanding into more than one channel. CrossView premier product suite is integrated with a company's core retail management systems to bring together all of the information around orders, products, inventory, customer and promotions and make that information available to shoppers at every CrossView touchpoint in a way that delights them. CrossView, Inc. is a privately held company based in New York, NY.

About IBM

With 80 years of leadership in helping businesses innovate, IBM is the world's largest information technology company. IBM is a leading provider of innovative solutions and is dedicated to helping organizations, business partners and developers leverage innovation that matters. The company offers a host of cross-industry and industry-specific solutions designed to meet the needs of organizations of all sizes. For more information please visit www.ibm.com/soa