CrossView Previews Cross-Channel POS Solution at NRF

- January 14, 2008

Today at the commencement of the 97th Annual National Retail Federation (NRF) Expo, CrossView Inc. (www.crossview.com), a new provider of cross-channel solutions, announced that it is previewing a forthcoming new product. The CrossView POS (Point of Sale) solution provides key features and functions that empower merchants to deliver an integrated consumer experience and optimize transactions for all customer touch-points.

"We recognize that merchants are struggling to keep pace with the pressing requirements brought on by the growth of a new breed of ‘multi-channel consumer’ whose expectations around service and a consistent shopping experience are raising the stakes for merchants," said Mark Fodor, CEO of CrossView. "CrossView's POS solution aims to help our customers implement a unified platform that can begin to bridge the channels of their entire retailing ecosystem and improve the shopping experience across all consumer touch-points."

Following are highlights of CrossView POS’ key features and functionality:

• Order visibility across all channels
• Access to customer details and customer generated information like wish lists and web shopping carts
• Inventory availability and flexible fulfillment across all channels including stores
• Comprehensive product information presented and displayed appropriately across all channels
• Flexible centralized pricing and promotions that can be consistent across channels or managed regionally

Merchants are looking for ways to more effectively deliver cross-channel retail shopping. CrossView delivers this capability by leveraging the capabilities of IBM's WebSphere Remote Server and WebSphere Commerce platform. CrossView has been accepted into the IBM SOA Specialty, and their CrossView Cross-Channel Shopping Solution is validated on the IBM Store Integration Framework.

CrossView POS will be ready for general availability in the first half of the year. The company will be demonstrating CrossView POS at its booth #2263 located in the Jacob Javits Center’s Expo Hall.

CrossView recently announced the availability of its flagship suite, the CrossView Cross-Channel Shopping Solution. This solution is being adopted by leading merchants for its unmatched ability to provide a single integration point that enables all of their sales channels. This capability delivers deeper customer visibility with consistent product and merchandising ability that maximizes profits by cost-effectively using the correct channels to sell and store products while reducing development, integration and maintenance costs. CrossView is helping merchants enhance customers' shopping experience at every touch-point, enabling merchants to improve customer service, leading to increased shopper loyalty.