Black Friday/Cyber Monday no match for CrossView

- December 8, 2008

CrossView Inc, is a pioneering provider of cross-channel commerce solutions.

As all retailers know, the holiday shopping season kicks off with a bang the Friday after Thanksgiving (Black Friday). Historically, Black Friday has been a brick and mortar phenomenon. In the last few years however, more and more shoppers are navigating to retail websites rather than driving to stores and fighting long lines and heavy traffic.

Indeed, consumers now make a point of visiting retail websites from Thanksgiving through Cyber Monday to take advantage of online discounts and deals that merchants heavily promote prior to the holiday kickoff. The rush to online storefronts continues through the week before Christmas with traffic and order volumes typically 2-5X normal levels.

Retailers whose websites and supporting infrastructure are not scalable often suffer outages and performance degradation at this time of year, upsetting customers and potentially sending those customers and their dollars to competitor sites. Moreover, websites that are not designed to optimize the consumer experience suffer from low conversion rates (high percentages of abandoned carts).

CrossView has been building robust, consumer-centric eCommerce solutions for retailers for years. Our solutions standup to heavy traffic, perform well under load, and maximize conversion, leading to increased customer satisfaction and incremental revenue. The proof, however, is in the Christmas pudding. The experiences of our customers speak for themselves.

Moosejaw.com - Launched on WebSphere Commerce V6 in August, 2008.
Moosejaw’s COO, Jeffrey Wolfe was quoted by Internet Retailer when asked about Thanksgiving sales: Web sales yesterday (Monday) climbed 25% year over year at Moosejaw Mountaineering. "Cyber Monday sales definitely exceeded our expectations given everything we've been hearing in the news," says Jeffrey Wolfe, chief financial officer and chief operating officer. "And our conversion rate was up 35%, which we credit in part to our new web site and in part to deeper discounting."

Soffe.com – Launched on WebSphere Commerce v5.6 in 2005
This fall, sales are up 130%, with Thanksgiving holiday sales at 110% of their historic highs.

JunkFoodClothing.com (a subsidiary of Soffe and one of CrossView’s newest clients) –
Launched on WebSphere Commerce 6.0 in early November, 2008 and sailed through the holiday weekend with zero downtime and sales figures that significantly beat expectations.

Is your site not experiencing year over year growth? Does it experience outages and performance degradation during peak traffic periods?

To learn more, or to schedule a demonstration, call us at (408) 748-1410 or email us at marketing@crossview.com

About CrossView
CrossView empowers merchants to deliver an integrated consumer experience across channels. CrossView’s innovative approach eliminates the traditional informational and functional silos that typically exist between the storefront,call center and website. This not only enables merchants to offer more services and a richer customer experience, but gives invaluable insight into customers’ cross-channel behavior and buying history.