Survey: Only 12% of Retailers Offer iPhone, Android Mobile Apps

SANTA CLARA, CA — CrossView, a premier provider of cross-channel commerce solutions to retailers including Advance Auto Parts and Moosejaw, today released survey results evaluating the mobile commerce capabilities of 25 top retailers, including Abercrombie & Fitch, PetSmart, J.Crew and Foot Locker, among others.

Of the retailers surveyed:

• Only 12% offer iPhone or Android mobile apps


• Every retailer evaluated provides a mobile website


• 28% allow customers to purchase products online and pick-up in store via the mobile website


• 100% display the product name, price, description of product and availability on the mobile website


• 88% of retail mobile websites include sharing features (Facebook, Twitter, email a friend, etc.)

“Mobile commerce is gaining considerable momentum; every merchant we surveyed has a transactional mobile website and basic account management capabilities via mobile,” notes Jason Goldberg, vice president, strategy & customer experience, CrossView. “However, the survey shows an industry-wide focus on mobile ‘buy now’ transactions, rather than the overall customer experience.”

Goldberg added, “A majority of the mobile optimized websites we looked at lacked basic features to help shoppers make purchase decisions in physical retail stores. Mobile must be integrated as a part of the overall cross-channel shopping experience. It’s critical that merchants avoid creating mobile silos in the same the way many brick and mortar retailers did with their first generation e-commerce sites.”

For more information, visit CrossView at www.crossview.com

About CrossView:
CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience. Our software unifies the Web, stores, call centers, mobile devices, and other channels on a single, flexible platform. Advanced analytics integrated across the platform deliver intelligence and visibility into buying behaviors across all sales channels. To learn more about CrossView, visit www.crossview.com.