Handheld device integrated into cross-channel commerce platform
Santa Clara, CA — November 28, 2011 — CrossView, Inc., a cross-channel commerce solution and retail technology provider, today announced outdoor adventure apparel and gear retailer Moosejaw has completed the implementation of CrossView’s new handheld Mobile Point of Sale solution in all of its stores throughout the Midwest.
“This is the next logical step in removing barriers between our customers and sales staff,” said Eoin Comerford, senior vice president, Marketing and Technology, Moosejaw. “Creating that close connection with customers online and in stores is a big part of our brand, and the CrossView Mobile POS plays to that strength.”
CrossView’s Mobile POS is based on the Apple iPod Touch and delivers functionality traditionally associated with freestanding point of sale systems. The Apple iPod Touch hardware is outfitted with a Linea Pro cradle containing a magnetic stripe reader and barcode scanner. The device is integrated into the retailer’s CrossView Cross-Channel Commerce platform, deployed in 2008 to unify call centers, point of sale and online commerce on a single platform with a single view of products, pricing, inventory, marketing, promotions and customers. Other key business benefits include:
“The value is very clear – better service, improved visibility, empowered sales associates, stronger revenue streams,” said Mark Fodor, CEO, CrossView, Inc.
Moosejaw also plans to outfit new stores with the handheld technology as it expands into more markets over the next 12 months.
CLICK HERE to learn more about the Moosejaw solution.