Multichannel mcommerce solutions and services provider, CrossView, Inc. has just released the results of its Cross Channel Readiness survey for 2012, which examined the behaviors of retailers across a number of different categories in order to measure improvements and declines in online, in-store, mobile, and phone shopping.
The research this year showed that there has been a significant improvement in a number of vital areas when compared to last year. This was particularly true in the case of mcommerce, as well as marketing promotions and social sharing.
The average score when all of the results were tallied, was 177 points. Among all of the retailers that were studied, it was Best Buy that gave the best performance with its perfect score.
Additional findings from this research include the following:
The study showed that the most marked improvements were in the mcommerce area. Last year, only 12 percent of retailers had an app for shoppers to use on their smartphones. This year, that number has skyrocketed to a comparatively tremendous 56 percent.
According to the chief executive officer of CrossView, Mark Fodor, “This year’s survey shows a steady beat of progress.” He also pointed out that “While the needle didn’t move terribly far, it registers in the right direction in a few key areas. What’s clear to us in our work with leading brands is that no touchpoint is viewed as a separate entity by consumers – each is an extension of the same brand.”
Click here to download the results.