Research Triangle Park, NC — November 28, 2012 — Clients of CrossView, Inc., a cross-channel commerce solutions and retail technology provider, saw online revenue climb 35% over last year’s sales between Thanksgiving and through Cyber Monday. Orders over the five-day period rose 33% year over year, while web store traffic was up 21%.
Sales revenue among CrossView clients increased 40% year over year on Cyber Monday – a full 10% higher than what industry analysts are touting as the average for Cyber Monday sales growth between 2011 and 2012. The second highest spike in sales was on Sunday with revenue rising by 36% among CrossView clients, while online sales on Black Friday showed a 34% increase year over year.
“Our clients clearly out-performed industry averages for sales increases during these critical early days of the holiday selling season,” said CrossView’s Brian Hess, director, Strategy. “Our statistics reveal a spike on Sunday – a 29% rise in traffic – suggesting shoppers were researching before buying on Monday. Mobile technology, which accounted for 15% of traffic to our clients’ sites, was instrumental in conducting this research.”
Performance among all clients throughout this heavily-trafficked period remained high across the five days. “Our performance tuning activities prior to the holiday period was highly effective in ensuring our customer environments were capable of sustaining record high sales,” said Hess.